Tuesday, March 30, 2004
COVERING THE ENTIRE STATE OF NEW YORK

Jesse Holland President Sunrise Management & Consulting
Jesse Holland is president of Sunrise Management & Consulting, a multi-family property management company based in Latham, New York. The company utilizes a customer service-driven and value-enhancing approach in the various management solutions that they provide. As a seasoned veteran in the real estate industry, Holland understands the needs of the industry and, through Sunrise Management & Consulting, continually offers services, such as training seminars and comparative market reports, to meet these needs.
Holland’s career in property management dates back to his high school days when he worked for a property investor, helping to computerize his property management operations. Then, while attending Cornell University, Holland purchased a 4-unit property with his father; and as a result of the transaction, a valuable friendship with the seller, Steve Lucente, developed. Lucente, of Lucente Homes, owned over 300 units on multiple properties and has been a longstanding mentor to Holland throughout his career.
In 1987, Holland established Holland Real Estate Services, Inc., a property management and real estate agency in New York’s Capital Region. During the company’s 10-year history, it managed over 1000 units of residential and 200,000 s/f of commercial real estate.

In 1998, Holland started Sunrise Management & Consulting to focus on the management of larger properties, which presented a unique opportunity to use the cumulative talents of the company. Because of the broad type of clientele and the variety of situations that Holland dealt with throughout his career, he gained tremendous insight into the nuts, bolts and pitfalls of owning and managing real estate. Taking this wisdom from 16 years in real estate, Holland developed and refined a system of managing properties called the Sunrise Peak Performance System that addresses potential opportunities and downfalls that a property may present.
The Sunrise Peak Performance System is essentially a blueprint of how to successfully manage properties in order to maximize returns on investments. It takes every aspect of managing a property, puts it into an organized, easy-to-follow format that enables one to see “the big picture”, and incorporates all the best practices into a plan. The Peak Performance System has four stages. Each stage lays the groundwork for the next, following an intuitive and logical sequence. It is designed for application on a continual basis to ensure that the property keeps pace with the changing market and maximizes future returns. Although the system is customized for each property that Sunrise manages, the approach remains the same from property to property. The Sunrise Peak Performance System, together with the company’s customer service-driven and value-enhancing philosophies and programs, has been instrumental in the success of their clients’ properties.
Holland has been a licensed NY real estate broker for 16 years. He is a member of Institute of Real Estate Management, in which he holds an Accredited Residential Manager Certification and is a Certified Property Manager (CPM) candidate. He is also a member of the Capital District Association of Rental Property Owners and the Capital Region Builders’ & Remodelers’Association. He also serves on the Associates Council for the New York State Builders’ Association.
Outside of Sunrise Management & Consulting, Holland volunteers his time with the local Fire Department as both a firefighter and an EMT. He is also actively involved with the local Boy Scouts of America, serving as Scout Master. And, during the winter months, he can be found on the ski slopes doing Ski Patrol. Previously, he has served on the Board of Congregation Gates of Heaven for 6 years and as treasurer for 3 years.

Reprinted from the New York Real Estate Journal • 781-878-4540 • 800-654-4993 (outside Mass.) • 781-871-1853 (fax) • nyrej@rejournal.com