Time to Shine

Now is our time.  Our competition is hunkering down for the winter.  There is less leasing activity, less ads in the paper.  Tenants don’t want work being done in their apartments.  It is cold out.

This time is what separates the men from the boys.  While everybody else is taking it easy, we need to step up our efforts.  We can easily outdistance our competition by doing several things:

Go back to the basics- we know what works, lets make sure we do it right.
Pay attention to the details – if you do a great job painting the apartment but leave paint in the sink all that will be remembered is the paint in the sink.
Smile and be pleasant – this season can be stressful on everyone.  Be the shining star in somebody’s day.
Focus – give the person you are taking care of your full attention.
Customer Service is key – our competition has a very similar product to offer.  It is our commitment to customer service that sets us apart.

Keep up the good work – you make the company what it is.

FILENAME \p J:\jholland\sunrise\Time to Shine.doc